sunnuntai 1. joulukuuta 2013

Personal Branding with Jarkko Sjöman

So I got into class with a bunch of strange people to talk about personal branding, in tutorship of Jarkko Sjöman. (Twitter: @j_sjoman)

 Educate yourself:

Jarkko was a laidback relaxed guy who at the time was sporting a movember mustache and a REALLY standout tie.
And the notes aka "Teachings" i was able to make were as follows:

1. Establish yourself as a brand.
2. Make sure you stand out.
3. Market yourself and communicate in medias.
4. If you can't be found with Google, you just don't exist.
5. E-mail and paper portfolios are to be things of the past.
6. Your social environment and your personal brands visibility are going to be essential concerning employment in companies in your future.
7. Traditional employment processes wither. Deals for employment are made in networks instead of formal methods.
8. Headhunters are already finding employees through social media.
9. This day and age, knowhow is not sold, it is found.
10. Companies appreciate your networks. Those contacts are the most valuable part of your brand.
11. Employment process usually has only one winner.
12. Vision? Mission? Target? Passion? Teamwork? What is your brand about?
13. Produce interesting dialogue online. Talk, innovate, challenge and do all you can think of.
14.Think about what would you like your professional image to be, and how to achieve it.
15. Job-hunting skills are going to be highlighted in the future, so why not start to apply as a hobby?
16. What you do and who you are more important than your school diploma. And just diploma is not gonna secure you a job like it once did.
17. Your digital footprint is your own responsibility, and it's one responsibility you have control over also. All the tools are free and are there waiting for you.
18. Keep your honest passion in the center of your activities! Don't try to be anyone else!

Liked the seminar a lot! Had fun and got a lot to think about. Have you been working on your personal branding? How did your experiences go? Answer in the comment field, and let me know. :)

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